Choosing the font style that will go with my logo was a big task as I needed something that not only keeps with the style of my logo but also with the flat design style my project is following.

Example 1

This first example struck me as it is very bold whilst still being very futuristic. In addition to this I like who some of if doesn’t fully join up.

Example 2

The second font style stood out as i liked how it consisted of few straight edges which appear to give it a fluid look. I feel this will would work well with the logo as well that has fluid and simplistic feel. Once again the font style will also fit in with that of the flat design style.

Example 3

Example number has a lot of similarities to example 2 but there are some features that stand it above it for example the glitch like cut on the letter ‘e’ gives it an edgy feel which I like, in addition to this what not many other font styles did was have the tittle (dot) of the letter ‘i’ visible this improves the design as i feel that it gives the text a bit of shape rather than it fitting all into a rectangle. Also my final reasoning behind choosing the font style is that compared to number two it has an actual dash rather that a cross like symbol.

 

After asking numerous individual of my target audience they all feel that example number three would fit my design the most. As they feel that it is an accurate representation of the project whilst also still looking slightly futuristic.

Below is how the text looks with the variations of the logos. I am happy with how they all turned out as the logo and font go well together alongside the colours used.