The logo is a vital component of my design as it is what users will associate with the project. As the name of the project is Uni-verse I wanted to link it to space and education at he same time in a way which is still suitable for university students. I went through a few variations of designs before I came to my final conclusion.

1st Draft

My first draft of my design focused around one of the most common thing people think about when they think of a universe. I liked the style of as it was quite dynamic and stood out quite a lot from some of the other logos i had seen. In addition to this liked the blue as it felt that it was a gender neutral colour so it didn’t influence one side of my target audience more than the other.

However I do feel that this design was somewhat lacking detail that made it visually interesting. I also felt that it didn’t illustrate my technical skill level and creativity that I am putting into this project. It was this decision that i decided to develop a new variation of logo for my Uni-verse.

 

2nd Draft

The image below is my second draft. It is completely different as I wanted to try out a planet instead of a entire galaxy. There were a few main reasonings behind this as i felt that i could add more details into a planet as they are never just one colour throughout there is normally a few different shades to give it depth and texture. I also was able to use a flat Ui colour palette in my new development of my logo as this once again is commonly used to create depth and detail. Even though I was happy with this design and how it linked to space i still felt that there wasn’t any links to education. It was at this stage that i developed my idea further.

3rd and Final Draft

My third and final variation of my logo represented the style and theme I was going for in my project as not only did it have link visual links to space and also education. I feel that this logo is also not to childish either as it features quite a modern simplistic style, which is down to the influences from flat Ui’s

For this design i took inspiration from hitchhikers guide to the galaxy opening graphics. The reason behind this is that i like how it is a simple design but still has a strong effect

I have also came up with multiple colour variations of my logo so that there is the customisation option for users to choose which icon they like and then in-relation to which icon they choose a theme will be set that matches the style.