During this weeks workshop i explored example of what makes good logos and what makes a poor logo

Good Logo Design

I feel that the Spotify logo is a good example of logo design as it represent the brand of the company as being new and modern whilst being simple to use. The Green and White of the circle compliment each other whilst the lines inside the circle imitate the frequency of which sound travels.

Bad Logo Design

The Lidl logo is and example of Bad logo design as to start with the colours used clash against each other the red, yellow and blue don’t work. The overall effect of this is a harsh and noisy logo. In addition the way the i is at a tilt it is out of place with the whole image as the rest of the image is following geometric lines.  My final point is that from a first glance a potential customer might not know this has anything to do with being a food supermarket at all.