The work we were set to carry out during the week was we were tasked in groups to interpret a brief we had been provided with and design logos influenced by style we like that would fit the brief ready for the workshop when we then created them using Adobe Illustrator.

My interpretation of the brief is as follows:

“We have been tasked with creating a industry standard logo that needs to be professional and versatile whilst still being fun and appealing for a domestic animal behaviour centre. After reading through the brief i have discovered that the centre have 4 pillars that they would like to pride themselves on and these are: Respect, Understanding, Education and Positivity. The brief also covers descriptions of what the organisation provides, this is so that the designer can get a background idea of what is expected by the client”

Before i started designing any logos i carried out some research into different designs that i liked:

The selection of images above where a source of inspiration for me. The first images which are made up of colourful segments of geometric circles was a innovative idea as it whilst still being simple has a very strong effect as it is clearly achieves its purpose to create a variety of different animals. The bright colours are good as well as it stands out without being too bright and garish. The second image appealed to me as whilst having a basic colour pallet of black and white which are two complementary colours the cat the incorporated into the outline of the dog work as it is catering to a large audience basis.

 Before the workshop I designed this idea (image below) as the paw print represents the animal side of the clients brief and the detail inside the paw is meant to represent the world. The very simple colour of green and blue makes it fun and appealing to look at whilst still being professional as the client wanted. In a final draft of this i would use a actual image of the globe to make sure that the island land masses are geographically correct in addition to this i would also make it more rounded.

I then went on to create the logo digitally on Adobe Illustrator using the pen tool. It took me a while to get used to using Adobe Illustrator . I was very happy with the finished results.

[INSERT FINISHED LOGO HERE]

The Logo of Starbucks has evolved throughout time due to it needing to become more modern and keeping up with current design movements and cultural themes. As time progressed from 1971 to 1987 the detailed hand drawn image that showed female nudity was removed most likely due to new regulations for branding.  Further more from 1987 the iconic colour green was introduced to bring in a bit of variety to the black and white logo. Between 1992 and 2011 the logo became more simplistic and stylised as i mentioned earlier to keep up with modern times.

During this weeks workshop i explored example of what makes good logos and what makes a poor logo

Good Logo Design

I feel that the Spotify logo is a good example of logo design as it represent the brand of the company as being new and modern whilst being simple to use. The Green and White of the circle compliment each other whilst the lines inside the circle imitate the frequency of which sound travels.

Bad Logo Design

The Lidl logo is and example of Bad logo design as to start with the colours used clash against each other the red, yellow and blue don’t work. The overall effect of this is a harsh and noisy logo. In addition the way the i is at a tilt it is out of place with the whole image as the rest of the image is following geometric lines.  My final point is that from a first glance a potential customer might not know this has anything to do with being a food supermarket at all.